As a business owner you know how important it is to not only market your business, but to also build trust with potential customers. Without the trust, people won’t buy from you because they’ll be afraid of what you may or may not do for them. There are a number of ways to build trust, but one of the best ways is to use social media sites like Facebook and Twitter. While those sites are [...]

A blog is a wonderful tool for any small business owner. Yet it is only powerful and purposeful if it is updated on a regular basis and carefully positioned in relation to the business owner’s growth philosophy. A blog may be seen as a way of communicating with clients and prospects, something that a typically static website is not easily able to do. A website, after all, represents something like a snapshot in time whereas [...]

Via the Metropolitan Organizing Blog, Tess Strand on offshore outsourcing versus working with a ‘local’ virtual assistant: When should a business owner choose an offshore virtual assistant over a local one? The truth is that any business owner going offshore for virtual support is doing so because of cost alone. With that said, if a business owner finds an offshore virtual assistant with an excellent command of the English language who delivers not only tasks [...]

Business content is crucial when you run an online business. It’s the only way to communicate with your market. If you’re sharing the same topics every week or month, your market is going to get bored and move on to someone else. That is not a good thing so it’s important to have different topics to work with each week. One of the most important tools you can use in your business is a newsletter [...]

Miguel Berger, Broker at Better Homes and Gardens® Real Estate Tech Valley in Albany, New York joined the franchise in February of 2001. As someone who readily embraces technology, Berger has been on the cutting edge since his first day in real estate. This includes outsourcing and employing virtual assistance; something the industry has been slow to embrace. Why a Virtual Assistant Makes Sense After opening his own independent brokerage in 2001, Berger saw great [...]

I have heard it from past clients and others in this industry that your working relationship with a Virtual Assistant may be more like a marriage. While that may be a bit silly, it’s partially true, and that is why it makes sense to take time to locate the best VA for YOU, understanding that this may well develop into a fruitful and long-term relationship. Not only can a Virtual Assistant provide first class and [...]

While a blog is the best way to place your business in front of your market, it’s hard to handle at times. The main reason is you don’t directly make money with your blog and so it’s hard to focus your efforts on it when there are many other things you need to be doing to make money. The downside to that is you must do things that don’t directly make you money in order [...]