If you run your own business, you’ve probably heard about an “online presence.” So what exactly is it really? And how can it be used to help build your business? How much time is that going to take to build?
Simply stated, an online presence is created from everything that you do online. It tells people about who you are, what you do, and where they can learn more about you. This takes into account your website, social media, newsletters and ezines, blogging, article marketing, and any of your other online activities.
In the digital age that we live in, having a strong online presence is critical. If someone is considering working with your business or hiring you personally, what do you think is the first thing they are going to do before making a decision? Google it! They’ll find your website, reviews, Facebook page, and anything else that you have out there in cyberspace. People make buying decisions based on what they find online. It’s THAT important!
Your website is the face of your business. It tells your story and educates your audience about who you are and what you do. Your goal is to create a website experience that accurately portrays your brand and makes people want to know more. Make sure that you add a blog feature to your website and use it to share what you know. Share valuable content at least weekly. This will help to raise your “Know, Like and Trust” factor and will also add to your website’s traffic. Google loves blogs!
Social media is another huge component of your online presence and is a great way to drive more traffic to your website. There are so many platforms to choose from that deciding which ones to use can make your head spin. Don’t even think about trying to be on all of them. You’ll post twice and be so overwhelmed that you will abandon them all completely. If you’re new to social media, here’s my advice: start small and be consistent. Choose 1 or 2 platforms where your target market hangs out and be present there. Post on a regular basis and talk to people. In 15 minutes a day, you can have a great start to a strong online presence.
About the author: Jody Higgins is the CEO, Chief Social Media Strategist, and Owner of My Virtual Assistant Service, a multi-VA firm that specializes in creating and implementing social media and online marketing strategies to build brand awareness, increase website traffic and make more money for her clients. Jody also enjoys coaching and teaching entrepreneurs on all aspects of social media, as well as small business leadership. You can also find Jody and My Virtual Assistant Service on Facebook, Twitter, LinkedIn and Google+.