After my last few posts singing the virtues of sending e-newsletters, you’ll now be ready to send your first e-newsletter… No? After a number of conversations over the last few weeks in response to my e-newsletter posts, which have been received extremely favourably, the number one reason why freelancers and small business owners are not sending them is: They have no time to send e-newsletters You’ve told me you’re so busy working with clients and [...]

After reading the two previous posts, you’ll have now well and truly stepped off the fence regarding sending e-newsletters, haven’t you? Brilliant, so pleased to hear you’ve understood the benefits, you’ve brainstormed 12 months’ worth of content and you’re ready to get started but… There are so many email marketing platforms, how do I know which one is best for me and my company? You’re absolutely correct, there are lots including Constant Contact, iContact, Benchmark [...]

Not quite stepped off the fence yet about sending e-newsletters? You now know from my previous post that sending e-newsletters are a great way to communicate and stay in touch with your customers, clients and prospective clients. It’s also a cost effective way to reach your clients and can position you as a thought leader and expert in your field. I can already hear you saying: “What do I write about?” “I have nothing to [...]

Email marketing is the business practice of sending an email to people on your contact list. The intent is to establish you as an expert and create trust, loyalty and brand awareness. There has been much research done on the benefits of e-newsletters. It is more cost effective to grow your business through interactions with existing clients than it is in pursuing new clients. However, a subscriber on your contact list is a potential valuable [...]

Successful virtual assistant Michelle Mangen was interviewed at PodJamTV Live recently and did a wonderful job of evangelizing the VA industry and explaining how business owners can find, hire, and work with professional assistants. This is a very informative episode for anyone who’s been considering working with a virtual assistant or just wondering what all the buzz is about!

You’re probably already aware what a virtual assistant is. But just in case you’re not, in a nutshell a virtual assistant is someone who can provide you with business support, without costing you any additional overhead. For small business owners and entrepreneurs, working with a VA is a more cost-effective solution than employing someone in-house on a temporary or part-time basis. Perhaps you feel like there aren’t enough hours in the day? Or you’re missing [...]

You finally did it. You have been mulling it over forever and you finally took that leap of faith and got a virtual assistant. You realize the value and potential value of virtual assistants but you just aren’t sure where to begin with one. Well think of it like this, what would you do if you hired an on-site employee? How would you start with them? Chances are you have a task list a mile [...]