If You Target Your Market You WILL Get More Clients!

Before beginning any marketing campaign, you need to know who your target market is.  It’s that simple.

“But EVERYONE can be my customer!”

As much as businesses may like to think that everyone could be a customer, it’s not time or cost-effective to try to market to everyone.  In fact, no business can afford to target everyone.  Targeting a specific market does not mean that you have to exclude any particular sector of the market from buying from you. So YES…everyone CAN be your customer.  But targeting your market simply means that your marketing message needs to be designed to appeal to, and reach, a specific sector of the market.  By choosing a niche market, small businesses can effectively compete with large companies and it is much easier to determine where and how to market your company.

How to define your market

You will want to define your target customer as specifically as possible.  Here are some areas to consider:

  • Who are your current customers?
  • Who are your competition’s current customers?  Is there a niche that is being missed?
  • Analyze your Product or Service – List the benefits of your product or service then create a list of the industries or professions that would benefit from your services.
  • Choose Specific Demographics:
    • Age
    • Location
    • Gender
    • Income Level
    • Education
    • Marital Status
    • Occupation

When you’ve narrowed down your demographic, then start to look at their main concerns and what causes them pain.  What solution do you offer that they are looking for?  What keeps them up at night?  Target your marketing message to appeal to the needs of your market.

Determining your target market also makes it easier to determine which Social Media Platforms will connect with them the best.  If you’re targeting other businesses, LinkedIn would be a good place to focus some attention.  If you’re targeting women, Pinterest or Facebook will probably be the most useful.  When you know who you’re looking for, it becomes easier to find them more efficiently.  Your market will no longer be scattered or haphazard, it will be focused…taking you less time and costing less money.

About the author: Jody Higgins is the CEO, Chief Social Media Strategist, and Owner of My Virtual Assistant Service, a multi-VA firm that specializes in creating and implementing social media and online marketing strategies to build brand awareness, increase website traffic and make more money for her clients. Jody also enjoys coaching and teaching entrepreneurs on all aspects of social media, as well as small business leadership. You can also find Jody and My Virtual Assistant Service on Facebook, Twitter, LinkedIn and Google+.

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