How Your Virtual Assistant Can Help Maximize Social Media for Your Small Business
Your virtual assistant can help you set your small business apart from the competition by helping you solidify your business and brand. Building a positive image for your company will help you expand your own service market and reach additional potential clients.
You and your virtual assistant can use this infographic, packed full of information, on how to maximize your efforts on the various social media platforms.
How to Promote Your Business on Social Media
In today’s crowded digital world, you need to put yourself out there to be noticed. Creating business pages on social media is a great way to do just that. Here are three ways your virtual assistant can start promoting your business on social media now:
1. Get Online
If you don’t already have a website you’re missing one of the key components for how your target market can find and contact you (no matter what you do). Most skilled virtual assistants have at least some experience building a website – if the VA you’re working with doesn’t know how to work with WordPress, you can submit an RFP for free here to find one who does.
Once your virtual assistant has created a page for your business on Facebook and/or Twitter, have your VA start reaching out and networking with other businesses, entrepreneurs, or groups in your industry and in your target market. You’ll find that many people are willing to help and interact with your social media presence if you show an interest in helping and interacting with them as well.
While you can (and should) network in person, don’t forget that social media is a great way to start these conversations online!
3. Build Your Reputation and Credibility
Your virtual assistant can jump start your social media efforts by helping you get content onto your blog – this creates a place where you can showcase your expertise and business acumen. Your VA can then share these posts on social media to start building a reputation for you or your company as a credible source for information, resources, solutions, and answers.
4. Run a Paid Campaign On Social Media
Once your VA has successfully started to grow your social media presence, you might consider running a paid ad campaign on your social media platform of choice. When properly targeted, these campaigns can provide a huge return on your investment. The right VA will have experience and knowledge in this particular area of social media marketing.
The infographic below, with various image specs and posting guidelines for the main social media platforms, can help you and your VA power up your social media efforts!