How Important is Customer Service?

My husband and I go to a special restaurant three times a year; my birthday, his birthday and our anniversary.  This place is special to us. When our waitress brought our drinks she wished me a happy birthday and pointed out that our menus were personalized and invited me to take them home as a keepsake (you can see my menu below).  I thought that this was a really thoughtful and smart way of connecting with their customers and it made me feel important and special.  What great customer service!  It reminded me of my favorite quote..

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel”- Maya Angelou

This quote has always resonated with me.

On the other side of the customer service coin, I called a business in response to a listing by someone looking for a virtual assistant.  He was a bit gruff and irritable (OK…maybe a little more than a bit) when I called and I left the conversation knowing that this was not someone I would feel comfortable working with.  I had to wonder if he talks to his customers that way…

My opinion is that every business has one main objective – to take good care of their clients and anyone else that they may come into contact with in business.  When I work with my clients I encourage them to speak up and tell me what they want and need.  I want them to feel important and special…because they really are.  Without happy customers I would be out of business.  Good customer service just makes good business sense.

About the author: Jody Higgins is the CEO, Chief Social Media Strategist, and Owner of My Virtual Assistant Service, a multi-VA firm that specializes in creating and implementing social media and online marketing strategies to build brand awareness, increase website traffic and make more money for her clients. Jody also enjoys coaching and teaching entrepreneurs on all aspects of social media, as well as small business leadership. You can also find Jody and My Virtual Assistant Service on Facebook, Twitter, LinkedIn and Google+.

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The Virtual Assistant Information blog provides free information for small businesses, entrepreneurs, startups, executives and individuals interested in learning more about hiring and working with a virtual assistant. We’re part of Virtual Assistantville, a premium virtual assistant directory where you can find and hire a professional virtual assistant to help support your business.

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