Generate Revenue with High Payoff Activity

Generate Revenue with High Payoff ActivityYou don’t generate revenue by posting on your blog, scheduling social media updates, searching for relevant content or images for your e-newsletter, creating Google keyword alerts, content curation, editing/proofing your website or sending appointment reminders. While these sample tasks are vital to your daily business operation, they are all low payoff activities that do not directly produce income. They inhibit your “real” productivity. Sustainable growth is derived from doing more of what creates growth and less of what seizes your time in the name of growth. You must determine the most profitable use of your working hours.

“Simplify, delegate, or eliminate other low payoff routines and activities that absorb too much of your time. This common-sense approach frees you for productive work on high priority items.”
Strategic Essentials

Your valuable time is best spent focusing on your core genius, doing what only YOU can do to produce revenue for your business. Essentially, your income is limited by your time. If you are hindered with all of the backend details and daily minutia, you are not able to concentrate on business development, customer experience, creating relationships, engaging with your tribe, creating new products, planning your goals and action steps or networking with other industry thought leaders.

Case Study

Social Media Woes:

You are set up with some basic social media platforms, but realize that to create engagement, increase visibility, generate a sense of trust and build your tribe, you need some assistance.

Enter the Virtual Assistant:

  • Discuss key market initiates, where do your clients commune, who is the competition
  • Important industry keywords
  • Create keyword alerts across multiple services
  • Enhance social visual image of social media pages
  • Set up news aggregators to deliver targeted content
  • Create RSS feeds for industry blogs for post commenting or content generation
  • Design content calendar
  • Find/follow pertinent groups or lists
  • Research, write and deliver relevant posts
  • Edit/proof your blog content
  • Regularly monitor and update your social media
  • Other VA industry secrets employed!

In reviewing this list of a few of the social media management processes we administer, how much time do YOU have to spend to successfully handle your online reputation and brand?

These are low payoff activities but in the digital world, they are crucial essentials to building your positive online presence.

About the author: Suzie Kummins-Poirier, a.k.a AceConcierge, is a virtual assistant working with entrepreneurs and Suzie Kummins-Poirier, Virtual Assistantbusiness people who care to focus on their core genius by delegating the much-needed but time-consuming everyday tasks of managing business. With 30 years experience within corporate and working remotely with clients, Suzie has built a career supporting hundreds of business professionals in propelling their businesses to increased income and laser-sharp focus. Follow Suzie on Twitter, via her blog and on Facebook.

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The Virtual Assistant Information blog provides free information for small businesses, entrepreneurs, startups, executives and individuals interested in learning more about hiring and working with a virtual assistant. We’re part of Virtual Assistantville, a premium virtual assistant directory where you can find and hire a professional virtual assistant to help support your business.

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