E-Newsletters – You have a lot more to say and offer than you realise!
You now know from my previous post that sending e-newsletters are a great way to communicate and stay in touch with your customers, clients and prospective clients. It’s also a cost effective way to reach your clients and can position you as a thought leader and expert in your field.
I can already hear you saying:
“What do I write about?”
“I have nothing to say that would interest my clients”.
“What if I run out of ideas?”
Actually, you have a lot more to say and offer than you realise, because we all know a lot more than we think we do and particularly within our own industry.
I can understand that running out of ideas is one of the biggest fears people may have but you have an endless supply of content at your fingertips. Remember, your clients and customers who have an interest in your service or product, don’t work in it every day. The things which you know are second nature to you but are all worthy news to those outside of your industry.
Your clients and customers have questions and you have the answers, opinions and experience when it comes to your industry.
I would like you to sit down with a pen, paper and a cuppa, include your team if you have one and write down as many questions you can think of that your clients and customers already ask on a regular basis.
Here’s a few ideas to kickstart the conversation:
How do I…?
What would you recommend for…?
How does … work?
What will happen if…?
What do you think about…?
What are the benefits of…?
What should I be doing now…?
When do I…?
Let your mind and the conversation flow and you’ll be surprised how much you and your team already know and which could be content for 12 months worth of e-newsletters.
I would also recommend setting up a document on your computer and each time you think of an idea, jot it down. This makes life so much easier when inspiration is lacking and you’re having a blank moment. You can open your file and choose a topic which is relevant and interesting.
I hope the examples below help trigger some further ideas within your own industry:
- A month by month what you should be doing in your garden.
- Garden maintenance.
- What to look for when choosing a landscape gardener.
- The different fence options available and what might be best for your garden.
- Plant maintenance; how to prune roses, the correct way to plant…
- Within 24 hours a response to the budget and what it means to you.
- Reminder to do tax returns in timely mannner.
- What you can and can’t claim for.
- Changes in legislation and what they mean.
- Work/life balance.
- Goal setting.
- Procrastination and motivation.
- Leadership and mentoring.
- Target markets.
- Getting to grips with social media.
- Strategy and planning.
- Marketing for the sole trader.
- Marketing for the small business.
- Networking: online and offline.
- Online versus offline marketing.
- Benefits of using a Virtual Assistant.
- Productivity tips – helping you save even more time.
- Things to consider when organsing your next event.
- Ways to manage your email to be more effective.
- Comparisons of products and software Virtual Assistants use every day.
- Getting to grips with Social Media.
- Benefits of sending e-newsletters.
Covering these topics would position you and your company as a valuable resource and an expert in your field. It would also show that you are keeping up to date within your industry; thereby enhancing your reputation, and help with building relationships and creating trust.
I’m sure for your industry you’ll have a heap of information which you can start sharing with your clients and customers, today.
About the author: Anne Headen owner of Acusmart PA is a Virtual Assistant based in the UK. Anne works in close partnership with her clients, helping them to grow and develop their business. Along with admin and business support, she provides event organisation, WordPress website design and maintenance, email marketing and social media management.
Follow her on Twitter @AcusmartPA.