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21 Tips to Enhance Your Social Media Presence

21 Tips to Enhance Your Social Media PresenceParticipating on social media platforms can present many challenges from knowing when to post, what to post and how to engage. While we all know that utilizing a variety of channels is important to your marketing mix, it can become overwhelming. It is a big investment of time and energy. So many individuals or companies will create a profile, upload a few posts and then desert the community.

It takes time to build a loyal following and that is only achieved through mutual dialog and building relationships. Social media is not just a soapbox to taut your company, yourself or your achievements. The old adage, people buy from people holds steadfast.

If you were at a cocktail party, you wouldn’t rush up to someone and abruptly hand them your business card and begin to spew your elevator speech. Refrain from the same ME ME ME song on social media.

  1. Identify your social business goals
  2. Learn about metrics
  3. Understand ROI
  4. Create a social media strategy
  5. Discover tools to help you search, curate, share and measure
  6. Plan your profiles with keywords and custom images
  7. Watch
  8. Listen
  9. Set up alerts for keywords, interests, thought leaders AND competitors
  10. Review profiles and websites
  11. Get listed on directories
  12. Create your content plan with a balance of rich information to share and how you will give back to your community.
  13. Engage and build relationships
  14. Be authentic
  15. Use humor
  16. Compliment others and share their content
  17. Ask questions
  18. Post some promotional content
  19. Automate and push some relevant content leaving you time to engage
  20. Delegate curation and posting to a virtual assistant or other authority
  21. Download the 2013 Social Media Marketing Industry Report from Social Media Examiner

Convincing Statistics

Social Media Statistics

“A significant 62% of marketers are using social media for 6 hours or more and 36% for 11 or more hours weekly.”
– Social Media Examiner

“74% of all marketers say Facebook is important to their lead generation strategies.”
– HubSpot

“85% of fans of brands on Facebook recommend brands to others, compared to 60% of average users.”
– Syncaspe

“Approximately 46% of online users count on social media when making a purchase decision.”
– Nielsen

With figures like these, who wouldn’t make the time to stay involved in social media?

About the author: Suzie Kummins-Poirier, a.k.a AceConcierge, is a virtual assistant working with entrepreneurs and Suzie Kummins-Poirier, Virtual Assistantbusiness people who care to focus on their core genius by delegating the much-needed but time-consuming everyday tasks of managing business. With 30 years experience within corporate and working remotely with clients, Suzie has built a career supporting hundreds of business professionals in propelling their businesses to increased income and laser-sharp focus. Follow Suzie on Twitter, via her blog and on Facebook.

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Mastering the Art of Delegation

Mastering the Fine Art of DelegationThere will come a time in your business when you feel besieged with the day to day operations. There is simply too much for one person to achieve while remaining efficient and effective. You may find that you have numerous tasks to complete without enough time to get them all done. It is this realization, the “Ah ha” moment, that you recognize delegating these projects and tasks to an assistant would make your life, your business, much more productive.

Delegation is an advantageous productivity tool we frequently hear about – one that will certainly make a substantial transformation in your businesses in terms of amplified income and more free time for you! BUT, many are timid about beginning the process for fear of relinquishing control of parts of our business processes and procedures.

Delegation for entrepreneurs is imperative for success! When you outsource your tasks and projects, you are able to focus on more important responsibilities that only you can do to cultivate your business and generate revenue. The art of delegation is an indispensable part of establishing a growing business.

What stops people from delegating:

  • They feel they are too disorganized to illustrate what needs to be done.
  • They believe they don’t have the financial means. (It is actually more cost effective to partner with a Virtual Assistant as you only pay for project time).
  • They feel their schedules are too hectic to take the time to delegate. (If you are this busy, your time restraints will only increase without delegation).
  • They feel someone else won’t do it the same way or be as efficient (A virtual assistant is a solo-preneur like yourself: efficiency, productivity and industry expertise IS our business. We know of different tools and tips to professionally manage your projects in a proficient, resourceful manner).

Each of the above objections emphasizes the necessity to delegate. As long as you continue to clutch the tasks that obstruct you from growing your business, you will feel exasperated, overwhelmed, and unproductive.

Delegating will free up your time. It enables you to eliminate low-priority tasks while allowing you to concentrate your efforts on those business procedures that will enhance your productivity and profit margin. Your time and energy should be committed to creating new products or services, networking, consulting with clients and prospects, forming strategic alliances, expanding into new markets, business development, social media engagement and so forth. These are tasks that only YOU can do. They are your CORE GENIUS.

Partnering with a Virtual Assistant is a worthwhile, cost effective investment. You only pay for project time, there are no benefits, training, office space or equipment, vacation time pay, insurances or payroll taxes. It is a win-win situation.

Ask yourself:

  • Is delegating a logical next step to help grow my business?
  • How much time am I spending on tasks that impede my progression and waste my time?
  • What are my most pressing issues or pain points that usurp most of my time?
  • Have I been able to accomplish ALL of my daily To Do list items?
  • If I delegated tasks, how would I utilize an additional 5-8 hours per week?
  • How would I feel if I only worked on income generating tasks and released the more administrative projects to a virtual assistant?

Delegation for entrepreneurs is the perfect low cost, high impact tool to help expand and develop your business without having to increase responsibilities or sacrifice your personal time with your family. The bottom line is that delegation is sensible alternative to help you facilitate your business tasks and projects offering you the advantage of a vested partner. Your sounding board, brainstorming colleague, valued and expert assistant who revels at your successes and supports you 100%.

Learn to delegate, and you will soon see advancements in your business, exponential changes, that you only hoped could happen. A successful business requires focus, commitment and time and by outsourcing those non-income producing tasks, you can take your enterprise to the next level.

“The first rule of management is delegation. Don’t try and do everything yourself because you can’t.”
– Anthea Turner

About the author: Suzie Kummins-Poirier, a.k.a AceConcierge, is a virtual assistant working with entrepreneurs and Suzie Kummins-Poirier, Virtual Assistantbusiness people who care to focus on their core genius by delegating the much-needed but time-consuming everyday tasks of managing business. With 30 years experience within corporate and working remotely with clients, Suzie has built a career supporting hundreds of business professionals in propelling their businesses to increased income and laser-sharp focus. Follow Suzie on Twitter, via her blog and on Facebook.

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Team Up With a Virtual Assistant

Team Up With a Virtual AssistantBuilding a business can turn into an tiresome chore if you are not careful. The more business you accomplish, the more administrative tasks you have; the more time you spend on administrative tasks, the less time you have to generate new business.

That’s where a virtual assistant can help. Virtual assistants can work for one business owner or more than one, performing a wide variety of business-related tasks that will save time and money, all while working from their own office.

The virtual assistant takes the role of the temp and elevates it to the status of Partnership. Because the virtual assistant is self-employed, and is dependent on referrals and steady work flow from existing clients, they can be the perfect solution for a busy entrepreneur.

Virtual assistants offer several advantages over a paid employee, with all the benefits of outsourcing. They save the business owner employee tax and benefits problems while demonstrating the loyalty and steadiness of a company employee.

As more and more businesses move their marketing and communications to the Internet, virtual assistants become the obvious solution to staffing problems. They can specialize in a variety of business related support such as real estate transaction coordination, calendar management, paralegal support and data entry. It all depends on what the business owner needs.

Below is a short list of just some of the tasks that can be delegated to a virtual assistant:

* Schedule appointments
* Maintain client database
* Research online job postings for prospective employees
* Create Listings flyers, relocation packets and email marketing
* Online Marketing management such as blogging and social media
* Graphic design for logos, branding and other advertising options
* Monthly newsletter
* Bookkeeping and payroll management
* Create marketing material for open house
* PowerPoint presentations for speaking engagements
* Travel arrangements
* Event planning and management
* Website design and upkeep
* Press releases
* Write and/or submit E-zine articles

Other advantages include not having to provide office space, worry about the assistant being late/leaving early, or calling in to say that the babysitter is sick. The virtual assistant can be flexible with their schedule, making it feasible to work with several clients at a time, but offering undivided attention to each.

How much does a virtual Assistant cost?

Many business owners choose to pay a on a monthly basis for a package of services customized for their needs .

Another option involves single project rates that are based on an hourly fee anywhere from $15 to $40 dollars an hour.
The more specialized the task, for example, Graphic Design or Website Creation, the higher the charge.

As the world turns more to the internet, wireless communication and social media to conduct business, utilizing the skills of a virtual assistant become more appealing and cost effective.

About the author: Lisa Kolb and her team of Augusta Virtual Assistants are passionate about supporting you in utilizing your time and resources more effectively by providing the assistance you need, when you need it. This allows you to focus on what’s important, growing your business. We provide work that is performed efficiently and with an eye for detail as well as your bottom line. Our key objective is Customer Satisfaction. Your business needs and sensitive information will be handled professionally and confidentiality is guaranteed.

Delegating to a Virtual Assistant Creates Value for Your Business

Are you overwhelmed by the day-to-day tasks of operating your business? Do you spend hours focusing on mundane duties that could easily be performed by an assistant, thereby freeing you to focus on the projects that you and you alone need to complete?

As the saying goes, ‘Don’t work harder; work smarter.‘ That’s precisely what you’ll achieve if you work with a virtual assistant. Whether you opt for local virtual assistant services or choose to work with a remote executive assistant, there are lots of perks and advantages that you’ll enjoy, freeing you to do what you do best.

Delegating to a Virtual Assistant Creates Value for Your BusinessWhat Does a Virtual Assistant Do?
Virtual assistants can help with a broad range of tasks and duties, from off-site secretarial services and virtual office support, to word processing help and data entry, to editing and proofreading help for bloggers and so much more.

Virtual assistants can provide help with a vast array of duties and tasks, which will vary according to the precise nature of your business or organization. Knowing how and when to delegate is essential to building value in your business. Let’s take a look at some of the most common tasks and assignments that can be outsourced to a virtual assistant, thus giving you more time to focus on what you do best.

Phone Tasks — Phone-related help is one of the most common uses of virtual office support. A virtual office assistant can serve as a secretary, tending to your phone by answering calls, taking messages and making simple phone calls to confirm an appointment or make an inquiry. This will allow you to focus on other tasks, while avoiding interruptions throughout the day.

Research — Research is a task that can be easily outsourced to a virtual assistant. Whether you’re seeking facts, figures and statistics for that upcoming presentation or infographic, or need help to create a list of businesses in your area, a virtual assistant can get the job done right. There are also niche-specific helpers available, such as an author’s assistant, who can research a particular topic for your upcoming magazine article or book.

Data Entry, Word Processing or General Transcription — Typing, entering data and transcribing can all be performed by a virtual assistant or general transcriptionist. In addition, you can opt to hire someone to help with proofreading, editing, translation and even posting to the web. In fact, you can get a WordPress virtual assistant to write up posts, publish content and moderate comments.

Graphic Design and Presentations — Don’t spend hours creating next week’s PowerPoint presentation and don’t waste your time attempting to design an infographic for your website. The results will be much better if you turn to a graphic designer or a virtual assistant who specializes in creating presentations.

Blogging and Website Projects — Maintaining your company blog or tending to your website can be time-consuming. So whether you’re a professional blogger or a solopreneur seeking to boost your web presence, use a virtual assistant to help with writing content, posting content and updating the site. Virtual assistants can also help with managing your social media campaign.

Shopping and Price Comparisons — Many business owners spend hours shopping, whether it’s for supplies or a new printer for the front office. So don’t spend hours comparison shopping; let a virtual assistant do it for you.

Personal Assistance — Some business owners also require help with a range of in-person tasks. Turn to a local virtual assistant for tasks such as filing, collating, even assembling that new desk or dropping off a local delivery. A virtual assistant can provide essential office support for solopreneurs and small businesses, boosting productivity and improving your bottom line, without the added expense of hiring a full-time staffer.

About the author: If you need a local virtual assistant, Raleigh, NC natives can turn to the team at Tandem Business Group. We’re experts in virtual assistance! In North Carolina, we’re regarded as one of the best providers of local virtual assistance services, along with virtual office help and offsite administrative support. So whatever your need, give us a call and let us help you create value in your small business!

If You Target Your Market You WILL Get More Clients!

Before beginning any marketing campaign, you need to know who your target market is.  It’s that simple.

“But EVERYONE can be my customer!”

As much as businesses may like to think that everyone could be a customer, it’s not time or cost-effective to try to market to everyone.  In fact, no business can afford to target everyone.  Targeting a specific market does not mean that you have to exclude any particular sector of the market from buying from you. So YES…everyone CAN be your customer.  But targeting your market simply means that your marketing message needs to be designed to appeal to, and reach, a specific sector of the market.  By choosing a niche market, small businesses can effectively compete with large companies and it is much easier to determine where and how to market your company.

How to define your market

You will want to define your target customer as specifically as possible.  Here are some areas to consider:

  • Who are your current customers?
  • Who are your competition’s current customers?  Is there a niche that is being missed?
  • Analyze your Product or Service – List the benefits of your product or service then create a list of the industries or professions that would benefit from your services.
  • Choose Specific Demographics:
    • Age
    • Location
    • Gender
    • Income Level
    • Education
    • Marital Status
    • Occupation

When you’ve narrowed down your demographic, then start to look at their main concerns and what causes them pain.  What solution do you offer that they are looking for?  What keeps them up at night?  Target your marketing message to appeal to the needs of your market.

Determining your target market also makes it easier to determine which Social Media Platforms will connect with them the best.  If you’re targeting other businesses, LinkedIn would be a good place to focus some attention.  If you’re targeting women, Pinterest or Facebook will probably be the most useful.  When you know who you’re looking for, it becomes easier to find them more efficiently.  Your market will no longer be scattered or haphazard, it will be focused…taking you less time and costing less money.

About the author: Jody Higgins is the CEO, Chief Social Media Strategist, and Owner of My Virtual Assistant Service, a multi-VA firm that specializes in creating and implementing social media and online marketing strategies to build brand awareness, increase website traffic and make more money for her clients. Jody also enjoys coaching and teaching entrepreneurs on all aspects of social media, as well as small business leadership. You can also find Jody and My Virtual Assistant Service on Facebook, Twitter, LinkedIn and Google+.

Do You Love or Hate Facebook?

Facebook is a love it or leave it kind of platform. The people who love it LOVE it…the people who hate it avoid it like wildfire.

I personally love it. I live four hours away from my home town so Facebook is often my only way of keeping up with what is going on in the lives of my brother, sisters and numerous nieces, nephews, friends and family. I get to see Halloween costumes, engagement rings, and baby pictures all from afar. And I am not alone in my love (ok…obsession) with Facebook.

As it turns out, I am part of a very large group of people who love Facebook.  As of October 6, 2013 there were 1.26 billion total users on Facebook. Here are a couple of other interesting stats:

  • Total number of Facebook daily active users – 728 million (October 30, 2013)
  • Daily active users in the US – 128 million (August 13, 2013)
  • Number of Facebook users in China (which is blocked) – 87 million (October 3, 2013)
  • The country with the most active Facebook users is Canada (August 23, 2013)
  • Total number of Facebook friend connections – 150 billion (February 1, 2013)
  • Total number of likes since launch – 1.13 trillion

Below is a fun video “5 Super Weird Facts about Facebook” that was created by Mashable.  Don’t forget to tell me in the comments section what you love and hate about Facebook. Who knows…you just might be the inspiration for my next blog.

About the author: Jody Higgins is the CEO, Chief Social Media Strategist, and Owner of My Virtual Assistant Service, a multi-VA firm that specializes in creating and implementing social media and online marketing strategies to build brand awareness, increase website traffic and make more money for her clients. Jody also enjoys coaching and teaching entrepreneurs on all aspects of social media, as well as small business leadership. You can also find Jody and My Virtual Assistant Service on Facebook, Twitter, LinkedIn and Google+.

Hiring a Virtual Assistant? How To Make It Work

As more and more business hire virtual assistants to grow, questions are being raised on how arrangements with virtual assistants work.

Unlike a traditional office setting, most virtual assistants, work remotely. It requires a lot of trust from business owners and entrepreneurs on the initiative, expertise, and discipline of the virtual assistants that they hire.

Business News Daily, conducted several interviews with virtual assistant service providers and entrepreneurs that hire virtual assistants for tips that business owners can use in building working relationships with virtual assistants.

Below are just some of the tips they shared:

Diana Ennen, founder of Virtual World Publishing.

“You want a VA who you get along with and feel comfortable trusting with your business information. It’s OK to get testimonials and check references.”

Jennette Pokorny, chief operating officer of human resources service provider EverNext HR.

“You want to make sure that the VA understands your business and the way you work. Having to train a VA in your business should not be your focus. Interview the VA or company you are hiring as you would an in-house employee. Ask yourself: ‘Do they fit my needs? Do they understand my industry? Do they have the experience in the areas I will use them in?'”

Lis Dingjan, founder of branding and Web development firm The Identity.

“Paying hourly is usually a downfall for everyone. It doesn’t encourage your VA to work efficiently, since some tasks only take a few minutes, and will create a frustrating work relationship. Package things up and [set a price] for batch tasks if possible… The more skilled VAs can be more expensive, but they are worth it. Know what you can afford, and look for an assistant who meets your needs.”

Jackie Gernaey, CEO of the New York chapter of business coaching service provider The Alternative Board.

“Remember that VAs are not your employees. They may have competing schedules with other clients.”

Business coach Yoon Cannon

“Your own delegation and communication skills play an important role in creating a successful outcome with your VAs. Take the few extra minutes to be super clear and specific in all your communications.”

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